Q2 was formed in 1996 by Patrick Weissenberg and Lisa Haines. Their purpose was to provide clients with strategic insight leading to tactical solutions. They did not want Q2 go be another mainstream agency that simply provided traditional reports with very little interpretation.

Since then, Q2 has grown consistently and today services over 30 clients, most of which are blue chip organisations both in Australia and internationally in the retail, consumer, financial and industrial market sectors.

Lisa and Patrick's successful strategic approach is built on 30 years of research experience working with their clients in different economic climates and in many different product categories.

As an organisation Q2 believes that yesterday's behaviour is of little relevance to finding the best solutions to tomorrows challenges.

"If you go out and ask the public what they like and what they
would like to see in the future … you will disappear up yourself
in trying to create a car which existed last week … "

Mike Simcoe, the design chief of Holden in Australia

Bredow S, "Bespoke Wheels " - The Sydney Morning Herald

We recognise the value of working closely with our clients prior to a project to explore creative ways to answer their questions. We also place emphasis on consultation after completion of a project to seek meaningful solutions that fit the organisation's needs and capabilities.