After being involved as a researcher and in senior marketing management responsibilities (including buying market research) for more than 15 years, Geoff Minter founded Minter Research in 1981 to deliver a unique combination of marketing and market research. This includes:

• Sound and appropriately designed research methodology, based on experience in a wide range of research projects, across most industries
• Marketing expertise to provide pertinent results in a form that will directly assist the management of the business. These marketing management positions included international companies (Cadbury Schweppes and General Foods) with exposure and experience to an extensive range of practical research techniques
• A professional and efficient team to service the Australian and international client list. The team uses the latest techniques and methodologies including sophisticated CATI systems and web based data collection. Multilingual interviewers are a part of the team for worldwide and Australian phone and web research
• Psychological insights - Geoff is a registered Psychologist which adds to the understanding of behaviour, attitudes and communication
• Full quality control with IQCA accreditation

This results in knowledge delivery that contains systematic analyses, interpretation and conclusions, plus recommendations on strategies that can be developed as a result of the research.