| Description |
Market & Communications Research was established
in 1992, in response to growing market demand for high quality,
client focused research advice and implementation. Market &
Communications Research Pty. Ltd. (MCR) is one of Queensland's most
sought after and respected marketing and research agencies.
MCR has the internal capability to design, manage and report
on both qualitative and quantitative studies having a cross section
of staff qualified in the areas of research design, marketing,
psychology, management and behavioural science.
We guarantee clients professional service and a personal approach
to client relationships. We know the best results are achieved
when an "on-the-same-team" atmosphere exists and we
go out of our way to earn our clients' trust and create that atmosphere.
Our reports go beyond reporting the facts, we work closely with
clients to identify marketing opportunities and threats and strategic
approaches to capitalise on this information.
MCR has experience in working across a range of industry sectors
and research issues, our particular expertise includes:
- Advertising campaign and communications development
- Product development
- Market segmentation
- Customer satisfaction
- Tourism
- Banking, finance, insurance and superannuation
- Transport
- Fast moving consumer goods
- Telecommunications
- Public Health
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