| Our Vision
To deliver insight through innovation & integration
Our Mission
To drive our clients' success with the best people, products
& processes
amr interactive has operated in Australia for more than fifteen
years, offering a full range of research services to business
and government. From employee and customer satisfaction studies
through to concept testing, pricing, advertising effectiveness
and brand equity studies amr interactive offers a complete research
consultancy service.
World's Best Practice
amr interactive is committed to world best practice through
its associations with leading research organisations: Forrester
Research, Harris Interactive and J.D. Power.
Forrester's Technographics service is a survey and segmentation
system that analyses consumers by their income, motivations, and
attitudes on the adoption and use of technology.
From mobile phones and eCommerce to digital television, innovative
technologies present marketers with both opportunities and obstacles.
What choices will people make as they approach these new products
and services? What underlies their behaviour? Forrester, together
with amrinteractive in Australia will now answer these questions
using local Technographics
Harris Interactive operates the largest online panel with more
than 7 million participants worldwide. The speed, efficiency and
targeting that this service offers is unparalleled.
As members of the Harris Interactive global network amr interactive
shares the best of ideas, the latest in technology and a network
of affiliates worldwide.
J.D. Power is the worlds foremost research authority on customer
satisfaction and has achieved international recognition in this
arena. J.D. Powers' approach to marketing information represents
a philosophy that integrates consumer research with objective
analysis and solid industry experience.
Industry Expertise
amr interactive has researchers and analysts working across key
industry areas…
- e-commerce
- telecommunications
- retail
- automotive
- banking & finance
- travel & tourism
- information technology
- pharmaceuticals
Further amr interactive has methodological expertise in:
- online data collection
- discussion groups, both online and offline
- multivariate analysis
- online panel development and management in Australia and Asia
- CATI systems
- strategic facilitation
amr interactive has developed a range of unique products and
services to better understand the key issues driving consumer
attitudes and preferences and market dynamics.
Integration of the internet into business practice is an essential
issue facing organisations today. amr interactive provides e-Activity
reports including background analysis of business-to-business
and business-to-consumer e-commerce activity, site measurement,
web audience measurement as well as site assessment and development
to optimise our clients' e-commerce activities.
Account Focus
amr interactive has an account management focus so that clients
such as Telstra, National Australia Bank, AMP, Energy Australia,
Tourism NSW, Pacific Access, Roads & Traffic Authority and
others can be assured of focus, continuity and access to the research
products and services they need. |
